Kent Housing Group
Covid fund
The Kent Housing Group is a collaborative forum representing housing organisations across Kent and Medway.
We were briefed to create a campaign film to help raise awareness of the Contain Outbreak Management Fund (COMF), which was introduced during the COVID-19 to support residents who had fallen behind on rent or mortgage payments.
OUR APPROACH
Working closely with PR and marketing agency Maxim, we were keen to share real-life stories from individuals who have accessed the fund, whilst affording anonymity.
We suggested a creative treatment of a voiceover-led animation, enabling us to produce a film that showcases three situations where COMF provided support.
Helen, Partnership ManagerThe campaign film was very creative; bringing the project to life and hitting the right notes with our audience.
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